Pooja & religious
Devotion
“For the home that prays together”
Marble idols, brass and puja, shaped with devotion.
#7B2D00
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Shop Devotion accent #7B2D00 · deep #591B00
Brand system
How Gharana looks, sounds and speaks
Everything on this page is read from the live site, not from a deck. If you are briefing a designer, building a vendor catalogue, or writing a WhatsApp broadcast, start here — and if the code and this page ever disagree, the code is right.
01 · Essence
An eighty-year-old shop, online
Gharana began in 1945 as Sharma Murti Bhandar, a family murti shop in Himachal Pradesh. The brand is that shop's name and its manner carried onto the web — not a startup that borrowed an old aesthetic.
Name
Gharana
Hindi for a lineage or house — a family tradition of craft passed down. Always one word, capital G. Never GHARANA in running text, never Gharana.app in prose.
Primary tagline
Made by hand, kept for generations.
The English line. Sits under the wordmark in the logo and closes formal copy.
Hindi line
Apni Sajawat Ki Dukan
"The shop for your own adornment." Set in Fraunces italic, gold on dark. Used in the footer and warmer surfaces.
What we are
A heritage house of Indian craft with four worlds under one roof — Devotion, Handloom, Craft, and Home & Kitchen — sourced direct from artisan families, with corporate gifting, wholesale and custom orders built on the same workshop.
What we are not
A marketplace of anonymous listings, a discount shop, or a “religious artifacts” store. The last one matters: it excludes half the catalogue and every buyer who is not buying for a puja.
02 · Logo
The घ tile and the wordmark
The mark is the Devanagari letter gha — the first sound of Gharana — set in gold inside a maroon tile with a double gold keyline. It is the brand in one glyph, and it works at favicon size where the wordmark cannot.
Primary lockup
Light surfaces. Tile, divider, wordmark, tagline.
Dark-surface lockup
Cream wordmark, gold tagline. Never the maroon one on dark.
Mark
App icon, favicon, social avatar, mobile header. Shown at 64 · 32 · 16 px.
Use it like this
- Clear space on every side equal to the height of the घ glyph.
- Minimum 120 px wide for the lockup; below that, switch to the mark alone.
- Mark alone from 16 px up — it was drawn to survive the favicon.
- Light lockup on cream or white; dark lockup on the heritage gradient or a photograph darkened to at least 60%.
Never
- Recolour the tile, or set the घ in anything but gold.
- Replace घ with a Latin G. The Devanagari is the point.
- Stretch, rotate, outline, or add a drop shadow to the logo file.
- Put the maroon wordmark on a dark or busy background.
- Retype the wordmark in a font — always use the SVG.
03 · Colour
Maroon, temple gold, cream and ink
Four colours carry the brand; everything else supports them. Click any swatch to copy its hex.
Core
Heritage gradient
#1A0A00 → #3D1500 → #1A0A00 at 135°. The dark surface for heroes, the announcement bar and the footer. Follows the active world.
Extended
States
Separate from the accent on purpose — a warning must never read as emphasis.
Contrast — measured, not estimated
WCAG 2.1 ratios. Body text needs 4.5:1. The two “large only” rows are the ones that go wrong in practice.
| Sample | Pair | Ratio | Passes |
|---|---|---|---|
| Aa | Ink on cream | 18.49:1 | AAA |
| Aa | Maroon on cream | 9.32:1 | AAA |
| Aa | White on maroon | 9.47:1 | AAA |
| Aa | Lamp gold on heritage | 10.06:1 | AAA |
| Aa | Stone-600 on cream | 5.90:1 | AA |
| Aa | Gold-700 on cream | 5.55:1 | AA |
| Aa | Stone-500 on cream | 3.98:1 | Large only |
| Aa | Gold-500 on cream | 3.01:1 | Large only |
Two rules follow. Temple gold (gold-500) is for ornament and icons, not text — use gold-700 when gold has to be read. And small grey text must be stone-600 or darker; stone-500 is too faint below 18 px.
04 · The four worlds
One house, four accents
Each world re-skins the whole site. Setting data-world on the page swaps the maroon scale for that world's accent, so every button, link and focus ring follows automatically — the maroon token is a slot, not a fixed colour.
Weaves & clothing
Handloom
“Woven by hand, worn with pride”
Handwoven sarees, drapes and everyday apparel.
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Shop Handloom accent #8A3557 · deep #61233C
Handmade & decor
Craft
“Made by hand, made to keep”
Resin art, home decor and handmade gifting.
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#C9842B
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Shop Craft accent #7A4A28 · deep #543114
Kitchen & living
Home & Kitchen
“For the heart of your home”
Kitchenware, wooden crafts and eco-friendly home goods.
#A6491F
#C9842B
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Shop Home & Kitchen accent #A6491F · deep #7A3414
05 · Type
Fraunces, Manrope, and Devanagari
A characterful serif for voice, a quiet sans for reading, and a proper Devanagari face so Hindi never falls back to a system font.
Display · Fraunces
Aa
Made by hand, kept for generations.
Headings, prices, the wordmark. Bold 700 for display, italic for taglines and quoted lines. Variable font.
font-fraunces · --font-fraunces
Body · Manrope
Aa
Hand-painted wax diyas, filled flush and ready to light.
Body, UI, buttons, forms. 400 for reading, 500 for UI, 600 for emphasis. Default on every page.
font-sans · --font-manrope
Hindi · Noto Serif Devanagari
घराना
अपनी सजावट की दुकान
Anything in Hindi, and the घ in the mark. Pairs with Fraunces on shared lines.
font-devanagari · --font-noto-devanagari
Scale
Size / line-height in px. Tracking tightens as size grows — it is baked into each step.
text-5xl48 / 52
Made by hand
text-4xl36 / 43
Kept for generations
text-3xl30 / 38
The four worlds
text-2xl24 / 32
Marble murtis & brass
text-xl20 / 30
Hand-painted wax diyas
text-lg18 / 29
Lead paragraphs sit here, a size up from body.
text-base16 / 26
Body copy. Every piece is carved, cast, woven or poured by hand.
text-sm14 / 21
Card descriptions, helper text and form labels.
text-xs12 / 16
Captions, metadata, the fine print under a price.
The eyebrow
The Gharana Story
11 px, semibold, uppercase, tracked out to 0.3em (tracking-luxe), with a short hairline rule before it. Introduces nearly every section.
Headings
It began with Sharma Murti Bhandar
Fluid with clamp(), balanced wrapping, one phrase in the accent colour — never more than one.
06 · Components
The pieces every page is built from
These are the real classes, rendered live — not pictures of them.
Buttons
Add to cart View details
Request a quote Shop bestsellers
.btn-primary— the one main action on a light surface..btn-gold— the main action on a dark surface. Gold sheen gradient..btn-ghost— the secondary action beside either.- All fully rounded, 48 px tall on mobile, lift 2 px on hover.
Badges & pills
SignatureExecutive Free deliveryHandcrafted
Trust row
Since 1945 Free delivery, every order UPI · Cards · COD
Card
EssentialRoshni Hand-Painted Diya Box
.card-premium — white, 24 px radius, hairline stone border, soft shadow that deepens on hover.
Form field
Labels above, never placeholders as labels. Errors say what to do, in plain words — not “Invalid input”.
07 · Surfaces & motion
Soft, warm depth — and one easing curve
Shadows are tinted with the ink colour rather than grey, and the deepest ones carry a trace of maroon, so depth reads warm instead of flat.
Radius
sm 6
md 10
xl 18
2xl 24
full ∞
Cards 2xl. Inputs xl. Buttons and pills full.
Shadow
sm
md
premium
glow-gold
premium for lifted cards; glow-gold only for a featured gold element.
Motion
cubic-bezier(0.16, 1, 0.3, 1)
ease-out-expo · 300–700 ms
- Fast out, long settle. Things arrive, they do not bounce.
- Sections reveal once as they enter view, then stay put.
- Every animation is skipped under
prefers-reduced-motion.
08 · Imagery
Warm light, real pieces, honest labels
Photography sells hand-made things more than any sentence can, so it has the strictest rules on this page.
The hamper set: one ivory-linen backdrop, soft daylight from the left, one shadow, no text in the frame.
Do
- Warm, soft, directional daylight. One natural shadow.
- Cream, ivory linen or warm wood as the ground — never cold white or grey.
- Show scale: a hand, a known object, or a size in the caption. It is the top reason murtis are returned.
- Keep the product exactly as it is — its colour, its carving, its imperfections.
- Label styled or generated compositions as references, and approve photographs of the real item before dispatch.
Don’t
- Text, prices, watermarks or supplier phone numbers inside the frame.
- AI “beautifying” a murti’s face or carving. It misrepresents a handmade piece.
- A generated image as a product-feed photo — Merchant Center needs the exact item shipped.
- Supplier catalogue shots with someone else’s branding.
- Licensed characters or logos on anything we photograph.
Icons
Lucide, outline only, stroke 1.6–2. Sized with the text beside them (13 px in a trust row, 18–22 px as a feature icon). No emoji as section markers, and no filled icon sets mixed in.
09 · Voice
A family shop that happens to be online
Warm but not gushing, specific rather than grand, and always honest about what a thing is and what it costs. Gharana talks like the person behind the counter who has done this for forty years — not like a campaign.
Specific beats grand
Premium handcrafted spiritual products of the highest quality.
Hand-carved in Makrana marble, finished by the same families for three generations.
Say what it is
Divine Blessings Essential Combo Pack.
Six hand-painted wax diyas in a rigid gift box.
Tell the whole truth, early
Ships worldwide!
We ship to 26 countries. Duty is billed to you on arrival, and organic samagri cannot go to Australia.
Explain the "no"
Minimum order 25.
We take gifting orders from 25 hampers — below that, the Diwali collection is the faster route.
Heritage, not kitsch
Ancient Vedic wisdom meets timeless divine artistry.
It began in 1945 with a single murti shop in Himachal.
Errors that help
Invalid input. Please try again.
A phone number we can call.
House style
Currency
₹1,500 — rupee sign, Indian digit grouping (₹1,50,000). Never Rs. or INR in customer copy.
Measurements
Inches for murtis and boards ("12 inches"), kg for weight. Say what the number means — height or diameter.
Dates
31 August 2026. Day, month in full, year.
Hindi terms
Roman script in English copy, lower case, no italics: murti, samagri, puja, varmala.
Deities
Capitalised: Ganesh, Lakshmi, Radha-Krishna. Consistent spelling per product line.
Phone
+91 98826 41949 in copy; 9882641949 inside a WhatsApp link.
Punctuation
Em dashes — with spaces — are the house dash. Curly quotes.
Case
Sentence case for headings and buttons. "Add to cart", not "Add To Cart".
10 · Claims
What we can say, and what we cannot
An unsubstantiated number on a commercial page is a Consumer Protection Act exposure, not just a credibility risk. The rule is simple: if we cannot show a record for it, it does not go on the site.
Safe to say
- Since 1945 · 80+ years of craft
- Began as Sharma Murti Bhandar, Himachal Pradesh
- 400+ pieces in the collection · four worlds under one roof
- Free delivery on every order across India
- GST invoice with HSN codes on every order
- Hand-painted wax diyas made in our own workshop
Not without a record
- Customer counts — “10,000+ homes”, “500K+ customers”
- Artisan or partner counts — “1000+ artisans”, “500+ B2B partners”
- Volume claims — “10K products delivered monthly”
- “Museum-grade”, “best in India”, “100% authentic” without proof
- A price on a corporate hamper — they are quoted per brief
- A discount rate without its threshold — “30% off” alone reads as a rate anyone gets
Every claim in the right-hand column has appeared on this site and been removed. If a real record now supports one of them, it can come back — consistently, on every page at once, never on one page and not another.
11 · Assets
Files and details
Right-click and save, or open in a new tab. Always use these files rather than a screenshot.
Primary lockupSVG · light surfacesDark-surface lockupSVG · dark surfacesMarkSVG · icon & avatarApp iconPNG · 512 × 512Maskable app iconPNG · 512 × 512Apple touch iconPNG · 180 × 180FaviconSVGSocial share coverJPG · 1200 × 630Hamper photographyJPG · 1200 × 896
Web
gharana.app
Always www.gharana.app in links; the bare domain redirects.
Contact
+91 98826 41949
hello@gharana.in · Mon–Sat, 10 AM – 7 PM IST
Social
@gharana.app
Instagram and Facebook. Same handle everywhere.
Something missing, or out of date?
This page follows the code. If they disagree, tell us and the page gets fixed.